Check Out These 19 Amazing Dupes at ULTA

When it comes to beauty products ULTA is for many the one-stop destination. Everything you need for hair care, makeup, nails, skincare, and more can be found at ULTA. ULTA boasts a wide array of brands from luxury names to drugstore deals. That means its up to you to decide if you spend a lot of money or walk away with fantastic deals.

With top and more accessible brands all in the same store, it can be overwhelming trying to make your ULTA trip both productive and cost-effective. This is where knowing about dupes (cheaper alternatives to top brand products) can save your wallet! Check out our list of these 19 amazing dupes to be found at ULTA for high-quality products at great prices.

L’Oreal Voluminous Lash Paradise Mascara

The right mascara makes your eyes pop by turning your eyelashes into a full voluminous fan. The wrong mascara can turn your lashes into spiky clumps. If you want the best mascara experience without a steep price tag, look for L’Oreal Voluminous Lash Paradise Mascara next time you shop at ULTA.

L’Oreal Voluminous Lash Paradise Mascara

This mascara choice from L’Oreal is only $10.99 and comes in four different colors. It is soft on your lashes and with over 200 bristles creates impressive volume and length. It’s buildable for either an everyday touch or night-out glamor.

L’Oreal Voluminous Lash Paradise Mascara is a cheaper alternative to the famous Too Faced Better Than Sex Mascara. Better Than Sex Mascara is most popular for its volumizing and lengthening effect. But, it costs $26 a tube, which is over double the price of L’Oreal’s Lash Paradise. L’Oreal’s mascara is effective and affordable.

e.l.f Putty Primer

A makeup look is only as good as its foundation. Primer not only preps our face for smooth makeup application, but it also helps our look stay in place all day, and when it comes to quality primers e.l.f’s Putty Primer is definitely top quality.

E.L.F Putty Primer

Costing only $8, e.l.f Putty Primer comes in three styles: luminous, poreless, and matte. Luminous gives you a glow, poreless gives your face the ultimate smooth look, and matte primes your face without leaving a shine.

e.lf. Putty Primer is a great dupe for the high-end Tatcha The Silk Canvas Protective Primer. Tatcha’s offering costs $52 and cannot be found at ULTA. e.l.f’s Putty Primer is less than a quarter of the price and can be found at ULTA along with all your other beauty needs.

NYX Epic Ink Eyeliner

Finding the right eyeliner can be tricky. It needs to be easy to apply, smudge-proof, and not prone to flaking. Many of us are willing to pay high prices to get a liner that will create that perfect wing, but NYX has an option that will give you a great look for an equally great price.

NYX Epic Ink Eyeliner

NYX Epic Ink Eyeliner comes in two colors (black and brown) and only costs $9. The thin and flexible application brush allows for expert control, so you can create exactly the look you want from line thickness to shape.

NYX Epic Ink Eyeliner is a much more affordable dupe for the Kat Von D Tattoo Liner. For $9 NYX Epic Ink Eyeliner does the job just as well as KVD’s $21 Tattoo liner. If you want epic wings that won’t hurt your wallet, NYX is the way to go.

Makeup Revolution Conceal and Define Concealer

Whether it’s dark circles under your eyes, an unexpected breakout, or even a scar, we all have times when we need some extra coverage. A good concealer is a must-have for creating the perfect look when your skin is not cooperating.

Makeup Revolution Conceal And Define Concealer

Makeup Revolution’s Conceal and Define Concealer is a full coverage concealer for only $7. It comes in 43 colors, so you can be sure of finding a great match for your skin. It applies smoothly and blends well for a seamless but concealed look.

Makeup Revolution’s Conceal and Define Concealer is a dupe for the much-praised Tarte Shape Tape. At $27 Tarte Shape Tape is the gold standard in makeup concealer for its full coverage without a cakey look. Makeup Revolution’s Conceal and Define Concealer, however, is also a great full coverage option with a cakey residue and for a more attractive price.

e.l.f. Cosmetics Blush and Bronzer Powder

e.l.f strikes again with an affordable and effective makeup option. Their blush and bronzer powder duo allow you to achieve a tanned and healthy look right in your own home, and the best part is this dual pack only costs $4.

E.L.F. Cosmetics Blush And Bronzer Powder

e.l.f Cosmetics Blush and Bronzer Powder is a dupe for the Nars Mini Cheek Duo. The colors are similar, and with the Nars costing $24, the price gap is hard to ignore.

L’Oreal Paris True Match Lumi Healthy Luminous Makeup

Foundation is the foundation of a great makeup look. For many, even our no makeup days include our favorite foundation. Foundation also gets spread over your entire face, so you want something that will be good for both your skin and your looks.

L’Oreal Paris True Match Lumi Healthy Luminous Makeup

L’Oreal Paris True Match Lumi Healthy Luminous Makeup meets all those requirements. This liquid foundation provides coverage and foundation for a smooth finish that also feels great. It comes in 14 different colors and costs $12.99.

This foundation is a dupe for Giorgio Armani’s Luminous Silk Foundation. The Armani Luminous Silk Foundation cannot be purchased at ULTA and costs $64 for a bottle the same size as the $12.99 bottle of L’Oreal Paris’s Luminous Makeup. Keep your face hydrated and flawless, and your budget happy with L’Oreal Paris’s option.

Maybelline Fit Me Loose Finishing Powder

Once you have applied your foundation, you want to make sure it stays put throughout a long day of phone calls, wearing a mask, and maybe even occasional arm pillows. A great finishing powder helps to ensure that your makeup stays looking great for all the hours of your busy day.

Maybelline Fit Me Loose Finishing Powder

Maybelline Fit Me Loose Finishing Powder is such a product. For $7.99, this finishing powder comes in 8 different colors and will set your look and add a little color. This powder can even be used alone to help reduce shine from oily skin.

Maybelline Fit Me Loose Finishing Powder is a cheaper version of the high-end Laura Mercier Translucent Finishing Powder. Lauri Mercier’s option is favored among makeup enthusiasts, but it only comes in 3 colors and costs $39. Maybelline’s Fit Me Loose Finishing Powder gives you more color options, works well, and costs a fifth of Lauri Mercier.

Milani Baked Powder Blush

If you have covered your face with an excellent foundation it can be vital to get some color back into your face. A great blush is a tried and true way to bring color to your cheeks for a glowing and healthy look.

Milani Baked Powder Blush

When it comes to blush Nars is the top brand and their Orgasm color is the go-to for many. At $30 Nars blush is more money than many of us care to spend. Enter Milani Baked Powder Blush as a fantastic dupe.

Milani Baked Powder Blush comes in four colors and costs $9.49 at ULTA. The shade called Rose D’oro is especially close to Nars Orgasm. For a third of the price, Milani Baked Powder Blush delivers a shimmering and effective blush.

Makeup Revolution Highlight Reloaded

With today’s focus on contouring, a good highlighter is a must in any makeup kit, and the Highlight Reloaded compacts from Makeup Revolution are a great choice. This $7 highlighter is available in six different colors. It will give you a shimmery look that will leave your face glowing.

Makeup Revolution Highlight Reloaded

This affordable highlighter from Makeup Revolution is a great alternative to more expensive highlighters from brands such as Anastasia Beverly Hills and Nars.

Physicians Formula Butter Bronzer

Speaking of contouring, you will also need a quality bronzer in your kit. Physicians Formula Butter Bronzer comes in 6 different colors to give you a tanned glow. Plus, it is infused with soothing and hydrating ingredients like Murumuru butter for a bronzer that feels and looks great. Physicians Formula Butter Bronzer costs $15.99.

Physicians Formula Butter Bronzer

This bronzer is not a direct dupe, but when compared to the typical $30 to $40 you would pay for a bronzer from a high-end brand like Nars, Tarte, or Too Faced, Physicians Formula’s bronzer is an excellent price for a similar product.

Makeup Revolution Iconic 2.0 Reloaded Eyeshadow Palette

For many of us, it is hard to beat Urban Decay’s line of Naked eyeshadow palettes. These palettes come with highly blendable shades that are perfect for a simple or dramatic look. They apply smoothly and last all day. The only downside is that the Naked palettes cost between $44 and $54.

Makeup Revolution Iconic 2.0 Reloaded Eyeshadow Palette

If you want a palette that can pull off both casual and dressy looks with classic neutral colors without Urban Decay’s price tag, Makeup Revolution’s Iconic 2.0 Reloaded Eyeshadow Palette may be for you. This $8 palette comes in 15 colors, and it stays on for long-lasting wear.

NYX Micro Brow Pencil

The Micro Brow Pencil from NYX will turn your sparse brows into sharply defined pieces of your look. At $10, this pencil has a thin tip for precision filling and a brush for shaping. It is available in 8 different colors.

NYX Micro Brow Pencil

The NYX Micro Brow Pencil is a dupe for the Anastasia Beverly Hills Brow Wiz. Both products feature a thin filler with a brush, but the ABH Brow Wiz comes in at $23. The NYX option works and saves you money.

Wet n Wild MegaLast Catsuit Matte Lipstick

Nothing completes an outfit like the perfect shade of lipstick, but having the right shade for every outfit gets expensive. Enter Wet n Wild’s Megalast Catsuit Matte Lipstick. This long-lasting lipstick comes in 13 different colors and only costs $2.99 per stick!

Wet N Wild MegaLast Catsuit Matte Lipstick

Wet n Wild’s lipstick is a great dupe for MAC’s Lipstick Matte. For the $19 one stick of MAC will cost you, you can buy 6 different colors of the Wet n Wild. MAC does have more color options with 37 choices, but we recommend checking out Wet n Wild’s color options first to save money.

OGX Dry Shampoo

ULTA is a beauty store, and that means their selection extends far beyond makeup. Moving into the hair category, with our busy schedules sometimes we need a way to make our hair look great in a hurry. Dry Shampoo is a relative newcomer to the beauty game which allows you to get clean up your oily hair in a hurry.

OGX Dry Shampoo

At $8.99 for a full-size bottle, OGX Dry Shampoo is a great deal. It comes in many types such as Coconut Miracle Oil, Charcoal Detox, and Argan Oil of Morocco. There are a lot of brands of Dry Shampoo out there, and OGX stands out for being one that delivers quality without a high price tag.

OGX could be considered a dupe for the high-end dry shampoo brand Detox by Drybar. This dry shampoo costs $23 a bottle and is known for producing clean feeling hair. OGX is an effective dry shampoo for less than half the price of Drybar’s Detox.

Not Your Mother’s Beach Babe Texturizing Sea Salt Spray

If you want your hair to have that sexy beach look without actually going to the beach, a little help from a product will be necessary. For beautiful tousled waves, this Beach Babe Texturizing Sea Salt Spray from Not Your Mother’s gets the job done for only $6.99.

Not Your Mother’s Beach Babe Texturizing Sea Salt Spray

This spray from Not Your Mother’s is a dupe for Bumble and Bumble Surf Spray. The Bumble and Bumble version costs $30 and has the same goal of giving your hair a tousled beachy look. Both products have high reviews, so you can achieve that wavy sexy look for much cheaper with Not Your Mother’s version.

e.l.f Holy Hydration! Face Cream

After all the makeup, our skin has to put up with, it deserves a little love with some great self-care products! A good face cream at the end of the day will leave you feeling luxurious and keep your face healthy and moisturized.

E.L.F Holy Hydration! Face Cream

e.l.f’s Holy Hydration! Face Cream is a thick cream designed to even and brighten skin tone, moisturize, and give you a firm complexion. This cream does all that, and it only costs $12. It also comes in a fragrance-free option for those with more sensitive skin.

e.l.f’s Holy Hydration is a dupe for the high-end Drunk Elephant Protini Face Cream. Drunk Elephant is a brand not sold at ULTA, and a jar of their famous Protini Face Cream costs $68. e.l.f’s Holy Hydration is easier to find, works great, and will cost you less than a fifth of the price.

The Ordinary Lactic Acid 10% + HA

If you want skin that is bright and smooth, lactic acid treatments are a great exfoliative. This Lactic Acid 10% + HA serum from The Ordinary gives you 1oz for $6.80. It is an excellent lactic acid treatment that will get rid of dead skin, while containing ingredients to soothe your skin.

The Ordinary Lactic Acid 10% + HA

This inexpensive product is a dupe for the very expensive Sunday Riley Good Genes All-In-One Lactic Acid Treatment Serum. A 1oz bottle of Sunday Riley’s serum will cost you $85. Sunday Riley’s version beats The Ordinary in terms of quality, but The Ordinary is an very effective lactic acid serum. Aaaaand it only costs less than a tenth of Sunday Riley’s serum.

Weleda Skin Food Original Ultra-Rich Cream

If you skin issues that expand beyond your face, then this Weleda Skin Food Original Ultra-Rich Cream may be the answer. You can use it on your face, elbows, hands, and feet for a luxurious moisturizing experience.

Weleda Skin Food Original Ultra-Rich Cream

Weleda’s cream costs $18.99. When compared to $200+ products like La Mer and Augustinus Bader, Weleda comes away as an absolute steal. Do not miss the chance to try out this affordable dupe.

Real Technique Miracle Complexion Sponge

You are going to need something to blend all that makeup with, and having the right tool can make your makeup experience so much better. The Miracle Complexion Sponge from Real Technique is a 3 in 1 that allows you to blend, contour, and apply. Best of all, this sponge only costs $5.99.

Real Technique Miracle Complexion Sponge

This sponge is a dupe for the $20 Aurora Beautyblender. Both sponges are designed to absorb water so that your makeup does not soak into the sponge? The difference between the two is that the Real Technique sponge has shaped sides for different applications.

Final Thoughts

With all these great and affordable products, you can make your next trip to ULTA productive. Remember not to always reach for the most expensive brand! Do your research and sometimes you can get something that works as well for less than a quarter of the price!