Maybelline is a long-time favorite brand at the drugstore among makeup consumers. They provide high-quality makeup products for an inexpensive cost. More and more people becoming more conscious of cruelty-free beauty. So, the brand Maybelline comes into question.
Maybelline is not an official cruelty-free makeup brand, as they do test on animals. Maybelline is a subsidiary brand of L’Oreal Paris, so their statements align with one another. Here is Maybelline’s animal testing policy found in the FAQ section of their website:
“L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”
Maybelline is not certified as being cruelty-free. In fact, PETA has even listed them as one of the drugstore makeup brands to avoid when it comes to ethical consumption. Also, Maybelline has not sought out any opportunity to become certified as cruelty-free.
In Maybelline’s statement, they tell us that “an exception could only be made if regulatory authorities demanded it for safety and regulatory purposes.”
Well, Maybelline’s makeup products are sold in mainland China. China is required by law to test on animals for imported products. This means that Maybelline is not officially cruelty-free.
There is a bit of a grey area when labeling cosmetics products are vegan. Some would say that testing on animals makes it not vegan. Others only pay attention to the actual ingredients in the product only.
In our opinion, if a product is considered not to be cruelty-free, then it cannot be considered vegan either. Although Maybelline may not include animal products in some of their makeup, they are still testing on animals.
They also do include actual animal products in their makeup formulas. For example, they use beeswax and carmine in a lot of their products which are derived from animals. Only a few of their products do not have any animal products in them. So, always check the ingredient list when purchasing a product from them.
No, Maybelline would not be considered to be an organic cosmetics brand. Maybelline has not stated that any of its products and/or ingredients are natural or organic.
As we stated before, Maybelline is owned by L’Oreal Paris. So, their products are made in various locations ran by L’Oreal. These places include the United States, France, Brazil, and more. They are not very transparent when stating where their products are produced.
Yes, Maybelline is in fact sold in mainland China. This is the determining factor that prohibits them from being certified cruelty-free. In China, they are legally obligated to test on animals for any imported products.
Maybelline and L’Oreal Paris are currently selling their cosmetics products in China. This means that they are knowingly consenting to have them tested on animals.
Parabens can be extremely damaging to your skin’s health, so many people try their best to avoid them. Maybelline does not use any parabens in their products, so they are paraben-free. Most makeup companies are either already paraben-free or making the switch. This is due to new research revealing how harmful parabens really are.
Many people don’t ever think about if their makeup is gluten-free or not. But for those with gluten intolerance, it is a serious health concern.
When looking at Maybelline as a whole, they are not completely gluten-free. They also have not made any statements saying that they have plans to make this change. Most of their products do have gluten in them. However, a select few do not.
Non-Comedogenic products are much better than their alternatives. They prevent the makeup from clogging your pores and causing breakouts by using ingredients that have less oil in them.
Maybelline is one of the makeup brands that are non-comedogenic. Specifically, their Fit Me foundations are a great non-comedogenic drugstore foundation.
Maybelline’s products are super accessible since they can found online and in stores. As far as online goes, you can find their products on their official website or on other retailers such as
When buying from their online store, you can get it shipped pretty much anywhere. They have chosen to ship their products to almost all countries around the world. This is the factor that prevents them from being classified as cruelty-free. This is due to animal testing regulations in some countries like China.
Although Maybelline is not a cruelty-free makeup brand, there are so many other amazing companies that are! If you are truly in love with one of Maybelline’s products but don’t want to continue supporting them, you can also find some pretty amazing dupes.
Whether opting for inexpensive drugstore options or highly sought after high-end products, there is definitely some great cruelty-free makeup for you. At the drugstore, some of the best cruelty-free brands include NYX Cosmetics, E.L.F., and Milani. For high-end options, some of our favorite cruelty-free brands are Tarte Cosmetics, Anastasia Beverly Hills, and Too Faced.
One of Maybelline’s most popular products is their mascaras. For years, Maybelline’s mascaras have been one of the best sellers at the drugstore. If you are looking for a low-cost dupe, try going for a Wet N Wild one instead. Wet N Wild is certified as cruelty-free, and their mascaras are just as good!
Since Maybelline is one of the most popular makeup brands at the drugstore, we can see why so many people want to know if it is cruelty-free or not. When looking at their animal testing policies, the answer is no! Maybelline is not a certified cruelty-free brand, and nor do they want to be.