Urban Decay is a popular high-end makeup brand that is easily one of the most popular brands in the beauty community. They are most known for their “Naked” collection which launched about a decade ago. Still, it remains one of the brand’s bestsellers along with many other products in different collections.
Since Urban Decay has so many loyal customers, a lot of people want to know what their ethics and animal testing policies truly are. That’s what we’re here to talk about today!
The short answer is, yes, Urban Decay is cruelty-free. But they are not 100% vegan just yet. They are very transparent as to which of their products are and are not vegan which is very respectable.
They do not test any of their products nor ingredients on animals in any way. Also, they do not sell their products in countries where animal testing is required by law.
Here is the statement they make on their website.
“Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by PETA as cruelty-free.”
No, Urban Decay is not yet 100% vegan. Although, they do have a wide selection of vegan products. This means that they are not formulated with any ingredients that were derived from animals in any way.
Here is Urban Decay’s statement on their website.
“Urban Decay certifies that our products marked vegan do not contain any animal-derived ingredients. Please note that within a product category, such as Eyeshadows, some shades will be marked as vegan, and others will not. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted. In many situations, plant-derived or synthetic alternatives to animal-derived ingredients become available. As long as we can deliver the same high-quality products with rich color and texture, we will convert that product to 100% vegan ingredients, so be on the lookout for new offerings.”
Therefore, it is clear that Urban Decay is actively trying to become a brand with as many vegan products as possible. Hopefully, in the future, they will become 100% vegan. It seems that they are on the right path.
No, Urban Decay makes no claims that they are organic or all-natural. However, the brand intentionally formulates a lot of their products without the use of harmful ingredients such as parabens.
Urban Decay manufactures all of its products within the United States. This ensures that they are abiding by their animal testing policies and remaining trustworthy to their customers.
Yes, Urban Decay is owned by L’Oreal. L’Oreal is one of the most popular parent companies. They own beauty brands such as Urban Decay, Maybelline, Kiehl’s, and many more!
Many people worry about a brand’s trustworthiness if their parent company is not cruelty-free. Although L’Oreal is not cruelty-free by any means, Urban Decay sticks to independently making their own decisions about their animal testing policies. So L’Oreal does not influence Urban Decay’s animal testing policies in any way.
No, Urban Decay is not sold in China. In mainland China, it is required by law for imported cosmetics products to be tested on animals. So if a company sells its products in China, they cannot be considered 100% cruelty-free. This is why Urban Decay does not sell its products in China!
Yes, Urban Decay is paraben-free. Urban Decay does not formulate their products with parabens, as they have been proven to cause harm to the skin.
No, Urban Decay is not completely gluten-free. Some of their products have gluten and some do not. To be more aware of what has gluten and what does not, check the label of the product you’re interested in before buying.
It appears that many products from Urban Decay are free from phthalates. However, the brand makes no claims that they are 100% phthalates-free. To be sure if the product you want doesn’t have phthalates in it, always check the label or the website before purchasing.
Some of Urban Decay’s products are non-comedogenic and some are not. Again, always check the label or their website before buying if this is important to you.
Yes, Urban Decay is certified by PETA as being cruelty-free. PETA recognizes that Urban Decay does not test any of their products nor ingredients on animals.
Urban Decay is a pretty accessible brand given that they are high-end. When searching in stores, your best bet is to go to your local beauty department store. Sephora and
But your absolute best chance of purchasing any product you want from Urban Decay is buying online. Also, when you buy online, you get the best deals and you often get points that go towards future purchases. Here are some of the best and most popular places that you can purchase Urban Decay products online.
To sum it all up, yes, Urban Decay is 100% cruelty-free. Although they are not 100% vegan just yet, they do a good job of clarifying which of their products are and are not vegan. Urban Decay’s commitment to being as transparent as possible about their animal testing policies makes them one of the most trusted beauty brands on the market.