Many people are starting to become more concerned about ethics when shopping for makeup and beauty products. Animal testing policies have become a much bigger concern within the past decade or so. But it might surprise you how difficult it can be to decipher a company’s true policies.
Wet N Wild cannot be considered 100% cruelty-free. They are a company whose policies can be difficult to decipher. Although they state that they don’t test on animals, they still sell their products in countries where animal testing is required by law. Along with that, Wet N Wild is not 100% vegan either.
Wet N Wild raises a lot of confusion with their animal testing policies.
Here is the statement they make on their website:
“It’s true! wet n wild® NEVER tests on animals, and we are super proud of this. We never have, and we never will. We believe in beauty without cruelty first! None of our furry, feathery, or scaly friends were harmed in the making of our products. People often ask us, is wet n wild cruelty-free? And the answer is wholeheartedly yes – our makeup has always been cruelty-free and always will be! So whether you’re a card-carrying vegetarian who is committed to animal rights (and good for you!), or you just love puppies and bunnies and want them to smile (and who doesn’t?), we are with you! We want that too!”
However, this is not necessarily true.
Wet N Wild totally dismisses the fact that they sell their products in China where animal testing is required by law. They are allowing animal testing to be done on their products even if they aren’t doing it themselves. So they cannot be considered 100% cruelty-free!
Wet N Wild is not yet vegan, but they do contain a lot of vegan products.
Here is the statement they make on their website:
“In fact, most of our products are not only cruelty-free but vegan as well.”
Thankfully, they are transparent about which of their products are vegan and which are not. Here is a link to all of the Wet N Wild vegan products:
No, Wet N Wild is not a certified organic beauty and makeup brand. The company has not made any claims stating that their ingredients are organic or all-natural.
Yes, Wet N Wild is owned by Markwins International. This company also owns Physician’s Formula and Lip Smacker. It is unclear whether or not Markwins International is cruelty-free or not. But it is known that they do not fund animal testing going on with Wet N Wild’s products.
Wet N Wild is made in China but based in Los Angeles.
Yes, Wet N Wild is sold in China. This means that it is required by law for these products sold in China to be tested on animals. So when they sell their products in mainland China, they are essentially condoning animal testing to be done. Unless Wet N Wild stops selling their products in China, they can never be considered completely cruelty-free.
No, Wet N Wild is not paraben-free. They do formulate a lot of their products with parabens. A lot of companies still do this as it is supposed to increase the product’s shelf life. However, parabens have been shown to create a lot of irritation on the skin.
No, Wet N Wild is not gluten-free. The company hasn’t made any claims about a gluten-free product list. If you have intolerances to gluten, I would stay far from Wet N Wild.
It appears that some of Wet N Wild’s products are free from phthalates and some are not. If this is important to you, read the label and ingredient list. However, sometimes Wet N Wild is not very transparent with their ingredient lists. If this would be considered a deal breaker for you, I would just stay away from Wet N Wild altogether.
Unfortunately, Wet N Wild is not non-comedogenic. This can be a dealbreaker for those of us with sensitive or acne-prone skin. More and more companies have become non-comedogenic if they weren’t already. If Wet N Wild wants to have further success, their best bet would be to become not only cruelty-free but also non-comedogenic.
Weirdly enough, PETA approves Wet N Wild as being a cruelty-free brand. But this isn’t the first time PETA has been wrong about a brand’s animal testing policy status.
For the most part, Wet N Wild is only found in most stores in the United States and Canada. However, Wet N Wild is actively working on selling their products internationally and making them more accessible. If you’re in the United States or Canada, you can find Wet N Wild in lots of stores. Their products can be found in grocery department stores like Walmart and Target. They can be found in drugstores like Walgreens and CVS. Also, they can be found in beauty department stores like
Here are the best and most popular places to find Wet N Wild products online:
You might be surprised to find out that, sadly, Wet N Wild is not cruelty-free. Unfortunately, they do sell their products in mainland China where animal testing is required by law. In order to become 100% cruelty-free, they must stop doing this. Also, Wet N Wild is not 100% vegan either. So if you’re looking to shop more ethically for beauty and makeup products, Wet N Wild might not be for you!