Milk Makeup makes on trend, innovative beauty products that are unlike anything out there. The packaging is always so modern and sleek and they look amazing sitting on your vanity and in your shelfies. But, when do they cross the line into gimmicks? Let’s talk about one of their new products, the Milk Makeup Hydrating Face Mask with Cannabis Sativa Seed oil.
The Milk Makeup Hydrating Mask with cannabis sativa oil is the kind of product that makes beauty fun! The packaging is gorgeous and it’s an innovative formula and twist up, stick applicator. But, does the cannabis sativa oil bar on the line of a gimmick and marketing ploy? It promises to have soothing, hydrating and oil controlling claims but it’s hard to offer hydration while managing oil. If you’re looking for a fun, innovative mask then you’ll love this, if you’re looking for a hydrating, soothing mask there are so many better options.
The star ingredients include:
- Cannabis Sativa Seed Oil: Hydrates, helps retain moisture, soothes, and calms.
- Aloe: Hydrates, calms, soothes, and provides antioxidant protection.
- Kaolin Clay: Cleanses, exfoliates to help balance oil, and helps clean pores.
Here’s the full list:
Aloe Barbadensis Leaf Juice, Glycerin, Kaolin, Propylene Glycol, Sodium Stearate, Sorbitan Stearate, Disteardimonium Hectorite, Phenoxyethanol, Sodium Hydroxide, Cannabis Sativa (Hemp) Seed Oil, Gellan Gum, Ethylhexylglycerin, Stearic Acid, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Butylene Glycol, Silybum Marianum Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Calendula Officinalis Flower Extract, Salvia Officinalis (Sage) Leaf Extract, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Sorbic Acid, Benzoic Acid, Chromium Oxide Greens (Ci 77288).
Aloe juice and glycerin are great for hydrating! We love to see those ingredients at the top of the list. Unfortunately this mask just doesn’t feel very hydrating. The third ingredient is a kaolin clay and it feels much more like a clay mask that works to draw out impurities. It has a clay consistency so it’s expected. But, it’s claims don’t match.
Cannabis Sativa oil is the 10th ingredient and is placed after the ingredient phenoxyethanol. Phenoxyethanol is a synthetic preservative and is approved by the FDA for use in cosmetic products in concentrations up to 1%. This means any ingredient placed after it is present in less than 1% in the formulation. The cannabis seed oil is definitely used to market the product and you are not getting a lot of it in this product.
Does that mean this mask is bad? No – but it uses cannabis to market and sell the product and you’re paying for very little of it. Cannabis sativa plant with less than 0.3% THC is non-psychoactive and typically what is used in skincare. So we shouldn’t expect it in high concentrations in our skincare but there are standards set. Sephora also has a standard for CBD and cannabis products and this mask does not fall in that category because there is so little.
This product can still hydrate the skin without cannabis seed oil. The point is, the high price tag is from the cannabis seed oil when there’s hardly any present.
This mask has a lot of claims – hydrating, soothing, moisturizing and it manages oils. Off the bat, I thought it was difficult for a clay mask to promise hydration while managing oils and helping to refine pores. As someone with dry skin – do I find this hydrating? No. Absolutely not and my face felt tight after washing it off which is a dead giveaway that your skin needs some serious moisture.
Soothing – I would say yes but mildly. When I want a soothing product I want a balm I can slather all over the irritated area, not a clay mask. But I do think this helps to calm the skin and tone down some of the redness.
Revitalizes, cleanses and manages oil – Yes, it’s the best at this. It does help your face to feel squeaky clean and tight. Plus the clay helps to draw out impurities in the skin. If it claimed to be a cleansing clay mask, it would be a great option!
Packaging – Another win for this mask! It’s a twist up, stick applicator that you apply straight to your skin. This helps to make sure no product is wasted. It’s debated whether this is cleaner or more of a risk because while it’s applied straight to your face, it’s not cleaned after unless you wipe it off. Looks wise, it’s super aesthetically pleasing and Milk Makeup is really the only brand to make this stick applicator one one of their trademarks.
- Stick applicator is easy to apply and control.
- This mask will never get stuck in your eyebrows!
- The price is reasonable for what you get.
- The packaging is so cool and unique.
- Milk Makeup is vegan and cruelty-free.
- Fragrance, paraben and phthalate free.
- The packaging is great for travel as it will never spill!
- This mask is gentle. Sensitive skin can use this, just because careful if your skin is very dry.
- The cannabis is used as a gimmick/marketing ploy and you don’t get much of it.
- Not very hydrating. My face felt very tight after I washed it off.
- There are better masks out there for the price and amount of product you get.
- The stick applicator is hard to apply on hard to reach places like around your nose and on your hairline.
Milk Makeup is available on:
This mask is good but not great. If you’re looking for something hydrating and soothing there are so many better options than this one. The packaging and applicator makes it fun and different then your typical mask. If you have oily skin and travel often, you’re probably the best one suited for this mask!
For the amount of product you get, for the price, and for how little it delivers on its claims, our vote is to spend your money elsewhere. Like many brands, Milk Makeup uses cannabis as a trend to market products and up the price. You get very little cannabis in this product and it’s definitely just your average clay mask.